See the trend.
Know the shelf potential.
For emerging food brands and premium grocery buyers deciding which trends deserve a closer look. Leading forecasts compared, connected to product and market evidence, and judged by an operator who has to make it sell: Real, Niche or Fad.
Japanese takes on Western comfort food, from milk bread and Japanese curry to katsu sandwiches, moving into mainstream grocery.
- Oct 31, 2026Functional beverages · Nosh: Oatly Bets on Fiber and Flavor to Keep Growth Moving Through Cost Shock
- Oct 31, 2026Fiber frenzy and protein + fiber · BevNET: CWENCH Hydration Aims to Spark Growth for Canadian Co. Cizzle Brands
- Oct 31, 2026Tallow takeover · Nosh: Vaca Chips Raises $5.6M For Second Investment This Year
- Oct 31, 2026Fiber frenzy and protein + fiber · Nosh: ZOE Moves From Nutrition Tech Into the Snack Aisle With Fiber Bars
- Oct 30, 2026The yoshoku effect · Whole Foods Market call logged · Trends 2027
The 2027 season is loading: Whole Foods published Oct 14, SFA lands in January, Expo West in March. Beta members get every call the day it drops, a watchlist and the weekly briefing.
One radar, the leading forecasts
Retailer reports, trade-association lists and research decks land in different places and months. Each call is logged the day it publishes.
A score you can see inside
0–100 from how many separate forecasters called it, how recent the newest call is, press volume, and search and social momentum. Every input is shown.
A verdict, not a vibe
Real, Niche or Fad is a dated editorial call with two lines of reasoning, made by someone who has had to merchandise, price and sell the category. Old verdicts stay on the record.
Four audiences, one question each.
- Emerging food brands
- Which trend fits your product, and the evidence to support your positioning in a buyer pitch.
- Premium & specialty grocery buyers
- Which trends deserve shelf space, which products fit them, and the practical test to run first.
- Food creators
- Trend calls before they're mainstream, and a content hook every week.
- Investors & consultants
- Consensus across forecasters, the evidence behind it, and a watchlist that updates nightly.
Get free beta access
Tell us what you do and the radar shapes itself around it. No card, no charge while the beta runs.